2 Lovers Chocolate

Ethically Sourced Organic Craft Chocolate Brand: This project challenged me to develop a completely new, ethically-sourced, organic craft chocolate brand from the ground up. Using a research-driven design process, I created a name, identity system, and full visual language that reflected the brand’s mission and values. The goal was to craft a premium yet approachable brand rooted in ethical sourcing and organic quality.

I applied this identity to a set of three unique chocolate bar packages. While each bar features its own distinct flavor and visual variation, all three are unified through consistent use of brand elements—color palette, typography, iconography, and layout system—ensuring a cohesive and recognizable brand presence. This balance of differentiation and unity highlights the brand’s versatility while reinforcing its core identity across every touchpoint.